This Cookie Policy explains how ZARSK (“we” or “us”) uses cookies and similar technologies on our website. It should be read together with our Privacy Policy. By continuing to use our site, you agree to the use of cookies as described in this policy. You will have been given an opportunity to manage your cookie preferences when you first visited our site (via a cookie consent banner). You can change your preferences at any time as described below.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, etc.) when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the site owners. Cookies allow a website to recognize your device and remember information about your visit (such as your preferred language, login status, and other settings). In addition to cookies, we may use similar tracking technologies like web beacons, pixels or local storage. For simplicity, we refer to all these technologies as “cookies” in this Policy.
2. How We Use Cookies:
We use cookies to deliver, measure, and improve our services. Some cookies are essential for our site to function, while others help us improve your experience or provide additional features. Specifically, ZARSK uses the following categories of cookies:
- Strictly Necessary Cookies: These cookies are essential for you to move around our website and use its core features. Without these cookies, services you have asked for (such as navigating pages or logging into secure areas) cannot be provided. For example, we use a session cookie to keep you logged in as you navigate between pages, so you don’t have to log in repeatedly. We might also use security cookies to authenticate users and prevent fraudulent use of accounts. These cookies do not gather information about you that could be used for marketing or remembering where you’ve been on the internet. They are generally first-party cookies set by us, and they are enabled by default – we do not require consent for strictly necessary cookies under the Privacy and Electronic Communications Regulations (PECR). If you set your browser to block these cookies, parts of the site will not work.
- Functional and Preference Cookies: These cookies allow our website to remember choices you make and provide enhanced, more personal features. They may be set by us or by third-party providers whose services we have added to our pages. For example, if our site offers a live chat support or content personalization, a cookie may remember your username or preferences. These cookies might also remember changes you’ve made to text size, fonts or other customizations. While not strictly necessary, these cookies improve your experience.
- Analytics/Performance Cookies: We use these cookies to collect information about how visitors use our site, in order to improve it. They help us understand which pages are popular, how long users stay, and any issues encountered. For instance, we use Google Analytics which sets cookies to gather data on site usage. The data collected by these cookies is typically aggregated and anonymous. If you opt out of these cookies, we lose the ability to gather that insight. We only set analytics cookies with your consent.
- Advertising/Targeting Cookies: (Note: As of the effective date of this policy, ZARSK does not host third-party ads on our platform and we do not actively use advertising cookies. This category is included for completeness and potential future use.) These cookies would be used to deliver relevant advertisements to you and measure the effectiveness of ad campaigns.
- Third-Party Cookies: Some cookies on our site are placed by third parties on our behalf (for example, an embedded video player from Vimeo or YouTube might set its own cookies). We ensure that such third parties are reputable and, where they are not strictly necessary, they are only active if you have given consent.
3. Cookie Consent and Control:
When you first visit our site, you will see a banner or pop-up explaining that we use cookies and giving you the option to accept or reject non-essential cookies. You can accept all, reject all (other than strictly necessary), or manage preferences in detail.
You can control cookies via:
- Cookie Settings on Our Site – a link to our preferences centre.
- Browser Controls – most browsers allow you to block or delete cookies.
- Opt-Out of Third-Party Tracking – for example, through ad network opt-out tools.
4. Cookies We Use:
Strictly Necessary Cookies:
- PHPSESSID – Preserves user session state across page requests (session cookie).
- csrftoken – Prevents cross-site request forgery.
- OptanonConsent – Remembers your cookie consent preferences.
Functional Cookies:
- language – Remembers chosen site language.
- lastViewedProperty – Stores the ID of the last property listing you viewed.
Analytics Cookies:
- _ga – Google Analytics cookie, used to distinguish users.
- _gid – Google Analytics cookie, used to distinguish users.
- _gat – Google Analytics cookie, used to throttle request rate.
- hjid – Hotjar analytics cookie (if used).
Advertising Cookies:
- (Currently none – examples for future use include Facebook Pixel or Google DoubleClick cookies).
5. Legal Basis for Cookies Use:
Under PECR and UK GDPR, strictly necessary cookies do not require consent, but all other cookies do. We rely on consent for non-essential cookies.
6. Third-Party Analytics and Tracking:
Third-party tools may also collect data via cookies. For example:
- Google Analytics – may process some data about your site use.
- Hotjar – may collect user interaction data.
7. Do Not Track:
We honour “Do Not Track” signals by not loading analytics or targeting cookies if such a signal is detected.
8. Changes to This Cookie Policy:
We may update this policy from time to time. Significant changes may trigger a re-prompt for cookie consent.
9. Contact:
If you have any questions about our use of cookies or your choices, please contact us at:
By using the ZARSK website, you acknowledge the use of cookies as described in this policy. Thank you for visiting, and we hope you have a valuable experience on our platform!